On Monday, April 14, 2025, millions of people across Southern California received an alert on their mobile phones seconds before a 5.2-magnitude earthquake hit San Diego County, thanks to the ShakeAlert system developed by the United States Geological Survey (USGS). ShakeAlert, which began operating in California in 2019, detects seismic […]
What is the cost of being unprepared for disaster?
In California, the numbers remain staggering.
Over the past few years, natural disasters—from pandemics and wildfires to storms and earthquakes—have brought billions in losses. While recovery efforts are costly, one fact remains clear: proactive investments in disaster preparedness can save lives and billions […]
Insurance protects your finances. Seismic retrofits protect lives—and your livelihood.
As an apartment owner, you’ve worked hard to build your assets. But with new research showing that San Diego is at even greater earthquake risk than previously thought, hoping for the best is not a reliable strategy. Proactive measures, like seismic […]
The devastating earthquakes that struck Turkey and Syria in 2023 served as a stark reminder of the immense destruction that seismic events can bring. With over 50,000 lives lost, these disasters left many Californians wondering: Could a similar catastrophe strike closer to home?
Experts provide a clear answer: Yes, it’s not […]
San Diego, known for its beautiful coastline and mild weather, is not immune to the risks posed by earthquakes. Situated near significant fault lines, the city and its residents face the ever-present threat of seismic activity. According to the Southern California Earthquake Center, there is a 60% chance of a […]
The 7.0-magnitude earthquake that struck Northern California in December 2024 serves as a sobering reminder of the seismic risks faced by all of California, including San Diego. While this recent quake caused limited damage, it highlights the urgent need for apartment owners and managers in San Diego to take action […]
As recent earthquakes across California have reminded residents, preparation for a major seismic event is crucial. Communities from El Centro to Morgan Hill have felt the earth’s tremors, underscoring the need for comprehensive earthquake readiness. For those living in soft-story apartment buildings, seismic retrofitting is a vital part of this […]
In November 2024, earthquake preparedness remains a critical focus for San Diego due to the region’s significant seismic risks. While the city is known for its mild climate and picturesque coastline, it sits near several major fault lines, making it vulnerable to potentially destructive earthquakes. As part of ongoing efforts […]
Earthquakes have confused and terrified people throughout human history.
In ancient times, many people believed earthquakes were the result of angry gods, giants and huge animals.
The Japanese believed a giant catfish living at the bottom of the ocean would shake the Earth when he moved. The Greeks blamed Poseidon, the god […]
The Northridge earthquake of 1994 is often cited when discussing seismic disasters because it is a shared experience for many. The 6.7-magnitude quake shook Southern California for just 10 to 20 seconds but caused $67 billion in damage. However, seismologists warn that the next “Big One” could be much more […]
